Businesses of all sizes must have a strong online presence in the current digital era. You may increase sales, brand visibility, and audience reach with the use of digital marketing technologies. There are a lot of free Digital marketing tools that might be equally as useful as those that demand a monthly price. The following 12 free digital marketing tools will assist you in expanding your company:
1. GOOGLE ANALYTICS
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- What it is: A powerful tool for tracking website traffic and user behavior.
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- Key features: Real-time analytics, audience demographics, traffic sources, conversion tracking, and more.
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- How it helps: Understand who is visiting your website, how they are finding it, and what they are doing once they are there. This information can help you optimize your website for better user experience and improve your marketing campaigns.
2. GOOGLE SEARCH CONSOLE
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- What it is: An application that assists you in tracking how well your website performs in Google Search.
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- Sitemaps, keyword ranking, mobile usability testing, and index coverage are important characteristics.
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- How it helps: Improve your website’s overall SEO performance and find technical problems that might be keeping it from ranking well in search results.
3. GOOGLE KEYWORD PLANNER
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- What it is: A tool to estimate search volume and conduct keyword research.
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- Key features include ad group ideas, competitiveness level, monthly search traffic, and keyword suggestions.
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- How it helps: Choose pertinent keywords to target in your paid advertising campaigns and content.

4. GOOGLE TRENDS
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- What it is: A digital marketing tool that displays the frequency with which a specific Google search term is entered.
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- Important features include similar topics, historical statistics, and trending searches.
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- How it helps: Find popular subjects and keywords to use in your content strategy.
5. CANVA
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- What it is: A graphic design tool that lets you make social media posts and photos that appear professional.
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- Key features include stock pictures, thousands of designs, and a drag-and-drop interface.
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- How it helps: Produce eye-catching content for your marketing materials, social media accounts, and website.
6. BUFFER
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- What it is: A tool for managing social media that lets you plan postings for several networks.
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- Analytics, post scheduling, and a content schedule are important aspects.
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- How it helps: Plan your posts ahead of time to save time and expand your social media audience.
7. HOOTSUITE
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- What it is: An additional social media management tool that shares many of Buffer’s capabilities.
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- Key features include comprehensive analytics, team collaboration, and a streamlined inbox.
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- How it helps: Monitor your performance and handle your social media accounts more effectively.

8. MAILCHIMP
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- What it is: A platform for email marketing that lets you make and distribute newsletters.
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- Email templates, subscriber management, and automated email campaigns are important aspects.
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- How it helps: Develop relationships, advertise your goods and services, and stay in contact with your clients.
9. HUBSPOT
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- What it is: A full-featured CRM platform with marketing tools available in a free version.
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- Important functions include social media monitoring, email marketing, and contact management.
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- How it helps: Track interactions, organize your consumer data, and enhance your marketing and sales initiatives.
10. GOOGLE MY BUSINESS
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- What it is: A free company profile that shows up on Maps and Google Search.
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- Highlights: Company details, client testimonials, and images.
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- Enhance your local SEO and make it simpler for clients to locate you online.
11. WORDPRESS
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- WordPress is a well-known content management system (CMS) that is used to build websites.
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- The user-friendly design, SEO friendliness, and thousands of themes and plugins are its main strengths.
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- The benefit is that you can create a polished website without knowing any code.
12. ANSWER THE PUBLIC
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- What it is: A visualizer that displays the queries individuals have over a specific subject.
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- Key capabilities include competitor analysis, content ideas, and keyword research.
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- How it is beneficial: Make material that addresses the queries of your audience and is pertinent to them.

